The Next Stop - Lickey Hills

Thursday, 17 October 2019
Days Out

At West Midlands Trains we are embarking on a fundraising adventure to raise money for our chosen charity, Alzheimer Society, as we aim to raise £10,000 for the organisation.

Last year, it was announced that dementia was the UK’s largest killer, overtaking heart disease from the year before. There are more than 850,000 people in the UK who are living with dementia, which affects our customers, colleagues, families and communities a s a whole.

Through our partnership with the Alzheimer’s Society, we are helping to make changes that will have an impact on people living with dementia in our communities. Not only are we committed to becoming a dementia friendly network, we have also launched our fundraising campaign, ‘The Next Stop’.

The Next Stop will see West Midlands Trains employees and family members embark on a fundraising mission, aiming to raise a whopping £10,000 overtime to help the charity continue their amazing work and vital research.

In order to do this, as a business we are looking to collectively walk, run, swim, cycle and skip our way to the £10,000 milestone by travelling 655 miles (the equivalent to the West Midlands Trains network). But this doesn’t come easily. To reach the target, a lot of hard work, sweat… and potentially some tears, will need to be shed in helping raise money. To do this, our colleagues, friends and family from across the West Midlands Trains network are getting onboard with their own fundraising activities.

A Grand Day Out

Recently, colleagues from West Midland’s Trains joined for a Sunday Funday charity morning walk and invited their friends, family and dogs to take part. The walk took place over Birmingham’s Lickey Hills Country Park, asking participants to walk six miles in order to help raise money by asking participants for £1 donations to the charity. As they say, every little helps!

Lickey Hills charity walk

The day started as walkers met at Barnt Green Railway Station, ready for their morning hike. It was great to see some of our four-legged friends out and about too, Tobias being one, who also took home the title of ‘Best in Show’ for having the muddiest paws.

During the day, colleagues, children and pets enjoyed a rest bite at the Lickey Hills School House, where further fundraising activities took place, including a tombola, guess how many Mini Eggs are in the jar, and lots of sweet treats and nibbles; which were all donated from our friends over at Network Rail.

In total, our fundraisers raised a total of £207.72 cash. Not too bad for a Sunday stroll!

To find out more about the Alzheimer’s Society, whether that’s to lean about the research carried out or how you can find support for someone you care about. Head over to the Alzheimer’s Society website, or, support The Next Stop by opting to donate on our Just Giving page.